Moosejaw: How the support team uses playback sessions to “engagingly engage” with customers
Moosejaw: How the support team uses playback sessions to “engagingly engage” with customers
5 PagesMoosejaw: How the support team uses playback sessions to “engagingly engage” with customers About Moosejaw Moosejaw.com is an online + brick and mortar retailer specializing in outdoor recreation apparel and gear. Moosejaw.com has been named a Top 50 retailer by Internet Retailer and Bizrate, Best of the Web by Forbes magazine, and recognized as a leader in online marketing by the New York Times, Outside magazine and Chain Store Age magazine. The ChallengeBeing “engagingly engaged” with customers is a core value of the Moosejaw brand – and from off-the-wall marketing campaigns to answering each support call with a “Moosejaw” holler, that devotion to quirky engagement has grown the Michigan-based retailer into a national culture and movement. But providing “engaging” engagement proved diffi
