How NomNom uses FullStory to Improve UX and Understand Customer Pain Points Justin Owings March 13, 2017 While you build a product with a certain function in mind, how your users engage with the product “in the wild” can be a mystery. FullStory sheds light on the user mystery through session replay, smartly surfacing Rage Clicks (or dead and error clicks), and making searching and segmenting users rapid and smart. All in the name of a better customer experience. Sometimes a bit more is required. Sometimes it makes sense to simply ask your users, “How are you using our product? What is the job you hope to get done (with our product)? What is an example of how you’re using it?” Asking these types of questions can take you one step closer to getting the fullstory of your customer experience —

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