Mistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com could be better justified when the performance benefits were more clearly understood. Key messages were devised to reposition the product as having ‘more killing power’, and an integrated campaign was developed which included: ? Distributor communication ? Media advertising ? L

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