MONITORING THE LAUNCH OF ALEXA CHUNG’S LABEL2 About The Brand Year founded: 1998 Headquarters: London, United Kingdom Purple PR became a Launchmetrics client in 2009 Purple PR is a leading lifestyle communications agency. With offices in London, New York and Los Angeles, they’ve worked with high-profile fashion brands such as Calvin Klein and Donna Karan, as well as successfully launched several successful brands including Elle Macpherson Intimates in Europe. When model-turned-style icon, Alexa Chung, decided to create her own ready-to-wear line, it’s no wonder she turned to Purple PR. Though she had a reputation in place, Chung knew she needed more than just her name to successfully launch her collection. Purple PR was tasked with building a communications plan for the initial an

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