Case Study
Money Dashboard Drives Conversion with Multiplatform Content Campaign
outbrain.com | infouk@outbrain.com | +44 (0) 203 301 2510 amplify content across devices | case study Results During a 3-month period (March – May 2014) Outbrain surfaced the campaign over 76 million impressions and drove over 155,000 clicks to Money Dashboard’s content. Outbrain outperformed all other platforms and the campaign saw 1,557 registrations to the Money Dashboard service. Highly targeted towards mobile, 58% of Outbrain’s recommendations were delivered across smartphones and higher than average engagement was seen across this channel. Money Dashboard Drives Conversion with Multiplatform Content Campaign Background Money Dashboard is a personal finance aggregator which allows users to see and manage all their bank accounts and expenses throu