Case Study

Mobile Generates 59% Of Donations From Press Campaign

Mobile Generates 59% Of Donations From Press Campaign

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beinspired@incentivated.com www.incentivated.com The solution Business need Case study: Acquisition | Shortcodes & QR codes | Enterprise messaging Charity: Macmillan Mobile generates 59% of donations from press campaign Call-to-action in national newspapers and on television. Donors text SUPPORT, NURSE, HELP or MACMILLAN to 85222, which deducts £3 from the donor’s mobile. Donors are sent a WAP push message inviting them to fill out a mobile

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