beinspired@incentivated.com www.incentivated.com Case study: CRM | Enterprise messaging | Location marketing Consumer goods: Strongbow Strongbow mobile CRM campaign achieves 39% response Business need Having identified a close fit between cider- drinkers and the mobile medium as well as used the channel to recruit customers, Scottish & Newcastle needed a way to maintain the dialogue during the peak summer season. The solution A 16-week progr

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