Mint.com Online Personal Finance Service Provider Uses Segmentation And Send Time Optimization To Engage Customers And Increase Open And Click Rates
Mint.com Online Personal Finance Service Provider Uses Segmentation And Send Time Optimization To Engage Customers And Increase Open And Click Rates
2 PagesSURVEY case study silverpop.com © 2012 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 Case Study Mint.coM Online personal finance service provider uses segmentation and Send Time Optimization to engage customers and increase open and click rates. ThE ComPAny Mint.com is the nation’s leading online personal finance service, providing more than 1.5 mil- lion users a free,
