Major Publisher Increases Content Relevancy And Doubles Open And Click Rates For Its Newsletters Using Silverpop Engage
Major Publisher Increases Content Relevancy And Doubles Open And Click Rates For Its Newsletters Using Silverpop Engage
2 PagesSURVEY case study silverpop.com © 2012 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 Bonnier Case s tudy Major publisher increases content relevancy and doubles open and click rates for its newsletters using Silverpop Engage ThE ComPAny Bonnier Corporation is one of the largest consumer-publishing groups in America, and with more than 50 special-interest magazines an
