Financial Services ® Millennia Mortgage Increases Marketing Effectiveness and Call Center Productivity with Artisoft’s Award-Winning Software-based Phone System Computer Telephony Industry Application Profile — Millennia Mortgage, a mortgage finance company in Laguna Hills, California, attracts most of its customers through direct-mail marketing — and it works. Each day, 7,000 calls crowd the company’s phone lines. The bulk of these calls are from potential customers looking for information about mortgage rates, debt consolidation and mortgage refinancing. Tracking those calls to make sure customer service representa- tives talk to most (if not all) callers was impossible five years ago. The company was locked into an outdated proprietary phone system, said Martin Williams, Millennia’s CEO

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