Case Study

Miele

Miele

Pages 3 Pages

Introduction Miele, a German manufacturer of high-quality household appliances and industrial machines, has followed a single, simple philosophy since it was founded over a century ago: “Forever Better.” The founders, Carl Miele and Reinhard Zinkann, believed that “Long term success is only possible if one is totally and utterly convinced of the quality of one’s products.” Miele constantly strives to improve every aspect of the company throug

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