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Midland Heart Customer Insight

Midland Heart Customer Insight

Measurement Evaluation Learning
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Case Study: Midland Heart Customer Insight WHY USE CUSTOMER INSIGHT? Customer insight is a well used marketing tool in the Business to Consumer world. Only recently has it been recognised as having a powerful role to play in public services. Gone are the days when it was sufficient to offer a one-size-fits-all service to your customers – they are much savvier about what services they want and therefore what their council, landlord

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