MIDLAND HEATING & AC CASE STUDY INCREASING CUSTOMERS AND PROFIT FOR CONTRACTORS Since 1950, Midland Heating & Air Conditioning has been installing heating and cooling systems in new and existing homes and small commercial buildings. They provide services in Minneapolis, St. Paul, Richfield, Bloomington, Burnsville, Edina and surrounding communities. Midland president and owner, Todd Shuman, understood the importance of integrating Internet

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