Asymmetry Case Study Strategic Planning Capability Developing a customized, scalable approach to rigorous product-focused strategic planning for a mid-sized biopharmaceutical company. The client’s business derived revenues from multiple products across several therapeutic areas. However, the commercial teams were primarily driven through opportunistic sales team activity, rather than through a deliberate strategy andassociatedoperationalplan. The marketing lead for one of the larger therapeutic areas asked Asymmetry Group to design and execute a rigorous strategic planning process that would ultimately refine and guide execution and activities in the market. The client also requested that we fully engage the cross- functional therapeutic area team in the work. Asymmetryusedits expertise

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