Asymmetry Case Study Revenue Diagnostic Assessment Identifying root causes of revenue stagnation and decline for a multi-indication neurologic therapeutic agent at a mid-cap biopharma company. A new VP of Marketing had recently assumed responsibility for the neurology therapeutic area and was deeply concerned by declining revenues in the business over the past few years. She sought to uncover the root-cause of the decline and identify how to turn the businessaround. TheclientaskedAsymmetryto conductan outside-in, in-depth analysis of the business and develop a root-cause assessment of the revenue decline. She further asked that Asymmetry help the internal team identify potential options for reinvigorating the business based on ourfindings. We applied Asymmetry’s BSOE Framework (Business

Join for free to read