CASE STUDY: Microsoft Band Huge obstacles in a tiny package; Microsoft’s wearable tech When Microsoft kicked off their project to get into the booming “wearables” marketplace, they had some big challenges and little time to conquer them. After assessing their hurdles, they asked Simplexity to step in and help. The device would need to cram more features, more advanced tech, and better user- interface into a small enough package size to fit comfortably onto users' wrists and into a market that demanded “cool” . What We Did Simplexity joined the team of Microsoft engineers and designers and hit the ground running. With such a small package size, successful design required collaboration and cooperation with dozens of other engineers and theirsubsystems as well as pushing the boundaries of par

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