Overview Grupo ABRIL is one of the largest communi- cation and education groups in Latin America. It supplies information, culture, education, and entertainment to nearly every general public sector, over several media platforms. Seven of the ten most read magazines in Brazil are published by ABRIL. With a readership of al- most 30 million people, it also provides 94 applications for smartphones and 29 versions of magazines for tablets. Challenge Successful execution of ABRIL’s marketing campaigns depends on support from IT ap- plications: Its COBOL-based subscription application, Oracle’s Customer Relationship Management (CRM) solution, and its E-com- merce Portal. Roberto Soares de Moura, ABRIL ’s IT Director, explains: “Because of this application integra- tion requirement,

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