Case Study

Miami HEAT / AmericanAirlin es Arena

Miami HEAT / AmericanAirlin es Arena

Miami HEAT / AmericanAirlines Arena Project HighlightAmericanAirlines Arena Home of the Miami HEAT Located in beautiful downtown Miami, the AmericanAirlines Arena is home to the three-time NBA champion Miami HEAT and host to nearly 150 annual events, including many of the top names in entertainment. Background Like most venues, the AmericanAirlines Arena was using handheld scanning technology to validate entry tickets. Although this had worked well for validating traditional printed tickets, the HEAT instinctively knew that they had to prepare for a rapid transformation to digital ticketing. Already underway to develop a robust mobile application platform utilizing Ticketmaster’s Mobile SDK, the HEAT needed to make sure digital tickets could be validated smoothly. The issues

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