Case Study
MetaApp Delivers a New AI-Based Recommendation System with Alibaba Cloud and Intel
MetaApp, a top interactive gaming platform in China, enhanced its AI-based recommendation system with support from Intel and Alibaba Cloud. By leveraging Alibaba Cloud’s ECS c8i instances powered by 4th Gen Intel® Xeon® Scalable processors and the DeepRec framework with Intel® oneDNN, MetaApp reduced AI inference core usage by 25% and cut costs by 22%. Training performance improved by 64%, and performance per dollar rose by 160%. This GPU-free, CPU-optimized solution improved system flexibility, scalability, and TCO—boosting traffic and monetization for 1,000+ game development teams.