Success Highlights Solution • BisTrack Benefits • $400-500K incremental sales following CRM campaign • Higher margins by 0.75 - 1 point • Improved market share • Better customer service • Higher efficiency and better planning • Fewer losses and disputes • Less overtime payout Company Facts • Location: Ottawa, Ontario • Industry: Masonry and Building Materials • Sales Profile: 75% Contractor, 25% Retail • Web site: www.merkleysupply.com Merkley

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