Case Study
Mercedes-Benz Stadium - Improving the Fan Experience with Gameday Parking
ParkMobile partnered with the new Mercedes-Benz Stadium in Atlanta, GA to launch a first-of-its-kind parking reservations program. Through the parking.mercedesbenzstadium.com website, people can find and reserve parking for sporting events and concerts. The site gives options for single game reservations, season parking passes as well as lot access for facility employees. - Over 70% of people attending a Falcons or Atlanta United game reserve parking before driving to the stadium. Sold over 310,000 parking reservations through the website since the stadium opened in 2017. Mercedes Benz Stadium rated #2 in fan arrival experience and #1 in NFL and MLS “Voice of the Fan” surveys.