Share this Mercedes-Benz Stadium Wired for wow! Transforming the fan experience with game-changing technologies Business challenge As competition grew from big-screen TVs at home and fans expected more interactive and connected experiences at the stadium, AMBSE saw that delivering a more engaging and digitally-empowered fan experience was essential to Mercedes-Benz Stadium’s success. Transformation To give fans a more immersive and best-in-class experience, AMB Sports and Entertainment (AMBSE), owner and operator of Mercedes-Benz Stadium, chose an integrated stadium technology platform from IBM. The solution included a high-performance data infrastructure, mobile apps with a digital concierge powered by IBM ® Watson ® technology and critical operational applications hoste

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