Case Study

Membership Takes Off With Self-Service Mobile Portal

Membership Takes Off With Self-Service Mobile Portal

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OBJECTIVES • Improve customer engagement • Increase return on assets to stay competitive • Provide self-service to members RESULTS Since AAFMAA provided members direct self-service access to its core policy system from the Web and mobile devices, membership has taken off. AAFMAA now manages more than a billion dollars in assets on its Adabas & Natural system with only 75 people on staff in its entire organization. Because costs are so well managed thanks to a move to UNIX, AAFMAA has a superior credit rating of 6 percent, providing annual growth for its members’ assets far above today’s market rates—keeping AAFMAA well ahead of the competition. Country: United States Industry: Insurance, non-profit Size: $1.2 billion+ in assets System: Policy & member administration Platform: U

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