CUSTOMER STORY BUSINESSES TAKE OFF THANKS TO MODERNIZATION Customer Profile travelbasys has been at the forefront of the travel industry for over 40 years and an early adopter of data automation. Their core Adabas & Natural system (called RBS) is the industry standard for linking reservation processes with accounting, CRM and archiving, and handles over 2 million travel booking transactions a day, worth €9 billion annually. The company is a leader in Europe, with over 80% of the German market alone. New Challenges • Growing industry transition to the web • Increasing competition from startups • Burgeoning customer training requirements Software AG Solutions • Adabas Data Management Platform powered by Adabas • Natural Application Development Platform powered by Natural Digital

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