Case Study

Member-Driven Innovation

Member-Driven Innovation

Pages 6 Pages

Canada’s largest credit union is committed to the flourishing of local communities. Geared for the task, Vancity used Ethelo to identify broadly-supported initiatives to accelerate the cooperative economy in the greater Vancouver area. Starting in 2014, each year over 300 Millennials have continued to evaluate ways to promote the growth of co-ops, build business acumen, and foster co-owned working spaces. A mix of ratings, comments, “likes”, and 100s of suggestions have helped Vancity shortlist yearly sets of popular initiatives among Millennials. MEMBER-DRIVEN INNOVATION WHO Vancity, Canada’s largest credit union GOALS To identify and prioritize cooperative initiatives that have the highest value for their members HOW Ethelo collected votes, comments, and suggesti

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