Adobe Customer Story On the road to a member-driven experience. AAA Northeast increases member satisfaction using Adobe Experience Cloud to capture feedback and influence future digital experiences. “We needed an environment that offered strong AB testing, personalization, and advanced analytics as part of a broader solution to address our digital marketing goals. Adobe provided the most powerful, integrated platform for delivering digital experiences. ” Mark Pelletier, Vice President, AAA Northeast RESULTS SOLUTION Adobe Experience Cloud, including Adobe Analytics and Adobe Audience Manager within Adobe Analytics Cloud and Adobe Experience Manager, Adobe Campaign, and Adobe Target within Adobe Marketing Cloud Microsoft Dynamics 365 Nationwide DIGITAL SATISFACTION ratings, up from #

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