BACKGROUND “I did extensive research looking for the best SEO and content tool. The rst thing that made me choose BrightEdge over the competitors was the Data Cube--the fact that it uses actual data versus extrapolated data. Every other one I looked at was extrapo- lated data. Extrapolated data provides an educated guess, but it’s still a guess versus real data. That made a big difference.” THE SOLUTION “After a software purchase, a lot of time the service and attention just falls off. But the BE team, everyone I’ve had over the years, has just been better and better, and that’s incredible. The service is so hands-on that it’s almost like a part-time head count. BrightEdge is a really invaluable to help build buy in for content. It’s sometimes hard to explain to people that we want t

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