BACKGROUND Founded in 1998, Delta is an educational services company that is comprised of several Career Colleges with campuses across the United States. Delta offers degree and diploma programs in some of today’s fastest-growing elds, including Business, Legal & Protective Services, Healthcare, Skilled Trades, Beauty & Wellness, Technolo- gy, Design & Education, and Commercial Driving License or CDL. Delta’s passion is evident in every classroom and department. The faculty and staff of Delta’s schools provide students with support throughout their entire educa- tional journeys, with a focus on hands-on learning, small class sizes and ongoing academic support. THE SOLUTION Unkel believes in mapping the right content to the right stage in the customer journey. First, she used the Brig

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