Case Study

Mellin Digital Merchandising

Mellin Digital Merchandising

Pages 3 Pages

Mellin Digital Merchandising Speaker: commercial director at Mellin, Giusto Curti and Accenture CAS Digital Merchandising Service global lead, Simone Morandi On screen copy—Accenture CAS Digital Merchandising Service at Mellin, part of Danone Group In recent years, competition has become stronger, in addition to the traditional challenges. Consumer Packaged Goods companies face an increasing pressure from retailers and private labels. This im

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