Case Study

Turning up digital music

Turning up digital music

Pages 5 Pages

Turning up digital music Universal Music’s platform powers aheadUniversal Music Group can trace its history almost as far back as recorded music has been offered for sale to the public. Great music, then and now, has always been central to the company’s success—proven by an artist roster that is an authentic who’s who of music through the decades. Today, Universal Music Group leads the industry, with a one-third share of the global mark

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