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Increasing sales for Italian baby nutrition company Mellin with Accenture CAS Digital Merchandising Service

Increasing sales for Italian baby nutrition company Mellin with Accenture CAS Digital Merchandising Service

Accenture
Pages 3 Pages

Mellin is an Italian company specializing in baby nutrition products under the brand names Mellin, Aptamil and Milupa. In 2006, Mellin became part of Danone Baby Nutrition, a world leader in infant nutrition products. Mellin generated revenues of €240 million in 2010. Summary In the face of increased completion, Italian baby nutrition company Mellin needed help with developing a common strategy and structured approach for making successf

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