Case study Meliá Hotels International Increasing conversion with TripteaseWith over 370 hotels spread across 43 countries, Meliá Hotels International is one of the largest hotel groups in the world. Meliá’s seven brands are some of the most widely-recognised in the industry - but this variety brings with it its own challenges. Founded in 1956 One of the world’s largest hotel groups Excellence and innovation at their core Meliá Hotels and Triptease: ensuring the best deal for direct bookers“Our decision to work with Triptease came about as part of our major drive to improve conversion rates. We’re very pleased with the impact the Direct Booking Platform has had on our website. ” David Wright VP Global DistributionMeliá joined the Triptease community in 2015 with the aim of increasi

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