2367 €445,791 11.5% conversions in the first year revenue in the first year decrease in disparity rate OverviewChallenge Centro Hotels combines 52 three- and four-star hotels in Germany and Austria. The Hamburg-based group partnered with Triptease to drive more direct bookings. One year on from the beginning of our relationship, we measure the results of our work together. “The main challenge for us is maintaining rate parity on OTAs and metasearch engines” , says Gerd- Martin Linke, Director of Revenue & Sales. The team at Centro Hotels knew that improving parity and being transparent with their prices to potential guests was key to increasing the number of people booking directly through their website. The troubles came not only from the OTAs, but also from Germany’s fast growin

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