Case Study

Meeting Globalization

Meeting Globalization

Pages 4 Pages

CASE STUDY Meeting Globalization with Value Creation Minimizing risk, cost and time when clearing trademarks.Clarivate Analytics | Thinking about moving your brand into China? 2 Expanding global markets. Accelerating brand launches. Shrinking budgets. All of these trends are placing new pressures on trademark professionals responsible for clearing new marks. In this case study, Simone Verducci- Galletti, European and Italian trademark and design attorney at Bugnion SpA in Italy, discusses how CompuMark helps him meet these critical challenges, saving time and effort while minimizing risk and adding value for his clients. Expanding Markets, Shrinking Budgets “Our clients are requesting broader coverage on trademark searches,” Verducci says. “In addition to covering the jurisdict

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