Watching the world Protecting latin american trademarks in the global economy Case study In today’s global economy, taking steps to safeguard brands from infringement has never been more important. One innovative trademark attorney in Mexico has found the solution in proactive trademark watching. Latin America has emerged as a “market to watch” for economic growth and new trademark activity. Along with rapid growth and globalization, however, comes a heightened risk of trademark infringement. That’s why an increasing number of intellectual property attorneys in Latin America are advising their clients to invest in proactive trademark watching services. Flor Bermúdez, associate and foreign trademark manager with Arochi & Lindner, S.C. in Mexico City, is one of these innov

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