Q: How do you make marketing more personalized for your clients? A: We centralize many information streams and use that information to empower analytically informed decision- making for our client marketing teams. These teams are in financial services, automotive, gaming, travel, leisure, and many other industries, and they tend to be in a lot of different tech stacks. Q: Why were you looking to replace your current data warehousing solution? A: We house databases for our clients and do a lot of deep-dive analytics for them. About a year and a half ago, we noticed that some of our longtime clients were outgrowing the existing on-premises systems, and we needed a new offering for them and for new businesses. We needed a solution to handle not only the increasing volume of data

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