Meet Santander Río Bank Serving 3.5 million customers and more than a quarter million businesses, Santander Río is Argentina’s largest private bank, with headquarters in Buenos Aires. They began using Meltwater’s media intelligence platform to better understand the communities they serve — and get closer to them. In Touch with Their Community Meltwater Enables Santander Río Bank to: Understand public perception at all times by tracking brand mentions across traditional and social channels Track campaign progress as well as key industry topics and report on them via shareable dashboards Counter any potentially damaging narratives before they spin out of control Responding in Real Time to Developing Threats Financial services companies understand that time is money and

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