THE OPPORTUNITY With 14 million UK customers and a strong focus on making their lives Simple, Personal and Fair, Santander was an obvious candidate to launch a multi-channel wealth platform in the wake of the Retail Distribution Review. What may have come as a surprise to its traditional High Street competitors was the speed at which Santander was determined to get there. THE RIGHT PARTNER Developing a wealth platform is a significant undertaking and many large institutions have invested heavily to deliver. Big consultancy teams and budgets stretching to tens of millions are not unusual for this type of project. Santander, however, decided on a different approach. With a well-earned reputation for speed and innovation, the bank sought out an expert partner who could wor

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