Meet Maple Leaf Sports & Entertainment Maple Leaf Sports & Entertainment (MLSE) comes from hockey royalty—their storied Toronto Maple Leafs are one of the NHL’s original six teams. Today MLSE also owns the NBA’s Raptors, Major League Soccer’s Toronto FC, three farm teams, the Air Canada Centre, a live entertainment business, and more. They use Meltwater analytics and Pulse reports for coverage insights and when reporting ROI to executives and sponsors. Blue Bloods Meltwater Enables Maple Leaf Sports and Entertainment to: Successfully track and filter thousands of mentions daily Distribute coverage to executives and company departments Measure success of partnerships by assigning publicity value to impressions Too Much of a Good Thing “Don’t be afraid to dream big,” rea

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