Customer Story Meet Fox Sports FOX Sports is the umbrella entity representing 21 st Century FOX? s wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. It is available in 88 countries, in 21 6 million homes, and 8 languages. FOX Sports currently holds broadcasting rights to the German Bundesliga in over 80 territories. The Challenge Kindred, a L ondon-based agency, was tasked with analyzing Bundesliga? s fanbase and developing a plan to engage the football fans at scale following the Bundesliga? s annual winter break. The goal was to reach 300 million people on social media in two weeks. The Solution Meltwater's A udience was used to segment, analyze and define a relevant

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