Case Study

Meet Bishop’s University

Meet Bishop’s University

Pages 2 Pages

Meet Bishop’s University Nearing their 175th anniversary, Bishop’s University is a small, public university in Quebec, Canada. Their goal is “to offer the country a sound and liberal education,” delivering a broad-based, liberal arts curriculum in an intimate learning environment that encourages exploration and discovery. A Unique Opportunity Communities Meltwater Enables Bishop’s University to: Stay informed of negative press affecting the university and be prepared for media calls Track distinguished alumni and highlight accomplishments to attract prospective students Diversify press releases and pitch unique campaigns to influential journalists www.meltwater.com © Meltwater 2016 Perception is Reality Lacking an active public relations strategy meant Bishop’s University

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