Case Study

Medical Learning Company, Inc.

Medical Learning Company, Inc.

Medical Learning Company, Inc. Division: Phoenix Management Services Client Medical Learning Company Inc. ("MLC") was a $5 million second stage, web- based medical education technology and web hosting company, based in Newton, MA. Problem A series of missed revenue and profitability performance forecasts, coupled with delays in delivery of next generation technology placed a significant strain on MLC’s liquidity and created a significant decline in the confidence of their primary private equity investor. Solution Phoenix Management Services, Inc. was engaged as the interim CFO and quickly identified the likely liquidity requirements of MLC in the short and intermediate term, the likely long-term market value of MLC’s technology, and the likely return to the shareholders. Phoenix concluded

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