Case Study

ESI Media Uses First-Party Data to Drive Ad Revenue with Gigya

ESI Media Uses First-Party Data to Drive Ad Revenue with Gigya

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CASE STUDY About ESI Media ESI Media is a UK-based publishing company that strives to inform, challenge and inspire readers. ESI reaches millions of users through its local London Live television station and series of print and digital publications, including the Independent and the London Evening Standard. The Challenge As digital ad inventory increased in volume and decreased in value, ESI Media saw the opportunity to grow ad revenue and

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