Case Study

Media Info Groep

Media Info Groep

Pages 2 Pages

Who is Media Info Groep? Media Info Groep is the specialist media moni- toring and analysis partner in The Netherlands. It monitors over 100,000 sources each day, in- cluding tens of thousands of websites and so- cial media platforms, 50 national and regional radio and TV channels, and 3,000 newspapers, magazines, and trade journals for its 3,500+ clients, including Red Bull, ING, L’Oréal, Jaguar, Dyson, Suzuki, Sheraton, and KraftHeinz. Online Media Era Requires Faster Search Response Rather than just provide a news clipping ser- vice, Media Info Groep gives its clients the story behind the news, providing insights into trends and noting differences in tone of voice and sentiment. It delivers real-time content through online portals and dashboards. As time went on, and online

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