Who is SilkFred? SilkFred was born in 2011, underpinned by a vision of a fashion ecosystem that puts the joy back into online shopping and allows indepen- dent brands to thrive. From small beginnings, SilkFred has grown a million-strong following, and created a website and app that its custom- ers love. T ogether with a community of over 800 independent brands, SilkFred built a personal service that will never give customers a copy- and-paste response, or cookie-cutter clothing. Consumer Expects Seamless Omni- Channel and Multi-Device Experience SilkFred is the fastest growing online fashion label in the UK. Its website and mobile app are clearly crucial to its business success and the product development teams are constantly looking for ways to make the customer experi- ence mo

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