www.softpath.net SOFTPATH SYSTEM MDM Case Study Industry: Pharma The company had multiple channel systems containing similar types of data, yet the data was represented dierently in and Reference entities for MDM consumption. integrated data for business analytics. The inability to get this critical information was aecting the overall time to achieve the business goals. customer segments such as Health Care Professionals; markets; hospitals; outlets, federal accounts, consumers, patients, etc. MDM implementation helps major Bio-Pharmaceuticals Research firm Optimize Business Processes and Gain Operational Efficiency. the entire value chain of a medicine from discovery, early and late stage development to manufacturing and distribution, and the global commercialization of primar

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