Case Study
McDonald’s Amplifies Positive Earned Media in Real Time with Outbrain
AMPLIFY POSITIVE EARNED MEDIA | CASE STUDY OUTBRAIN.COM | SALES@OUTBRAIN.COM | 1-877-870-7282 McDonald’s Amplifies Positive Earned Media in Real Time with Outbrain When Yahoo! Sports ran a story on Super Bowl MVP Joe Flacco’s celebratory visit to a local McDonald’s in Baltimore, the iconic restaurant chain turned its excitement into a real-time marketing win with help from Outbrain. Beginning in 2012, McDonald’s started using