OBJECTIVE HOW CASE STUDY: BLUESUN CHATBOT MESSENGER CAMPAIGN Bluesun Hotels & Resorts is a Croatian hotel chain with 19 properties located in the immediate vicinity of the sea across the most beautiful Croatian beaches and national parks. They are mostly focused on family tourism and offer plenty of family related activities. Their business is highly seasonal and focuses on summer vacations and spring breaks. In order to drive direct bookings, Bluesun Hotels & Resorts wanted to simplify the way of acquiring guest information to customized their offer. They wanted an easy and interactive solution to create a better customer experience. The main objective of the campaign was to increase the number of bookings via chatbots, while providing custom solutions and optimizing agent interac

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