[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods. - Brad Ingles, Membership and Community Partnerships Manager Museum of Contemporary Art Denver 1 Attracting Young, Diverse Audiences WITH Digital Membership “ “The Challenge The traditional membership process at MCA Denver relied on old fashioned physical cards, which “caused a lot of extra work and confusion.” The Solution MCA Denver partnered with Cuseum to deploy its digital membership card solution. The Result Averaged across all membership levels, MCA Denver achieved a baseline 30% adoption rate for digital membership cards. Among Broken Heart Club members (their entry level membership), the adoption rate was 53%!MCA Denver: At

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