Townhall is a leading political Web site in the US, providing conservative news, political commentary and analysis. They operate a number of websites, including the popular political blog Hot Air, in addition to their flagship Townhall site. Townhall and Rubicon Project have a long-standing and successful partnership enabling Townhall to make the most of their unsold inventory, and to provide additional sources of ad buyers. With this strong partnership, Townhall was among the first of Rubicon Project’s customers to fully implement the innovative Real-Time Pricing feature, working closely with Rubicon Project to roll it out across their properties to maximize the overall yield of their ad sales. GoAlS Every customer using Real-Time Pricing has different goals, different compos

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